Digital Solutions for the Automotive Industry

Softeq develops OEM modules and software-hardware systems that reimagine the place of vehicles in the digital world — from merely a mode of transportation to intelligent solutions connected to data centers, pedestrians, and transport infrastructure.

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Competency Areas

ADAS and AD Solutions

Softeq helps OEMs, Tier 1 suppliers, and automotive technology startups build advanced driver assistance systems and autonomous driving software. We leverage real-time traffic, sensor, and camera data for high-precision navigation, routing, and road condition forecasts. Our team is skilled at:

Vehicle-to-everything (V2X) communication
ML-assisted data aggregation and analysis: lane, sign detection

Over-the-air (OTA) software updates
Event Data Recorder (EDR) and video recording solutions

Automotive HMIs

Softeq will help you design an adaptive vehicle interface with convenient I/O options. With our advanced HMI, drivers will be able to manage infotainment systems, air conditioning, navigation devices, embedded wireless systems, and smartphones from a single screen. Our HMI development expertise encompasses:

3D sensing: haptics and gesture control
Biometric security
Voice assistant integration

Augmented Reality
Head-up display (HUDs), instrument clusters
Rearview systems: parking, maneuvering

In-Vehicle Infotainment (IVI) Systems

We devise IVI solutions that serve digital content to integrated head units, head-up displays, carputers, and smartphones while preventing distracted driving. For this purpose, we use high-end DSPs, GPUs, operating systems, and industry-specific connectivity protocols. Softeq is well-grounded in:

Connectivity: Bluetooth, Wi-Fi, GPS, cellular, V2X, M2M, Android Auto, Apple Car Play
Multimedia: radio, noise cancellation, high-end audio amplifiers
Safety: visual support, lane control, collision avoidance

Virtual Car Keys

We create Digital Key solutions for automotive companies, vehicle rental businesses, and carsharing firms. Cloud-managed virtual key solutions are securely stored on a user’s smartphone or wearable device and may be used in or out of proximity. As part of our Virtual Key development services, we offer:

Standardization: GlobalPlatform, GSMA, NFC
Advanced access control: digital passwords, biometrics

Secure Virtual Key provisioning to smart devices: back-end, peer-to-peer
Anti-theft functionality

An acoustic vehicle alerting system (AVAS) for an electric car manufacturer. The solution reproduces realistic engine sounds as the car moves, accelerates, decelerates, starts, and stops, and supports audio playback in three vehicle zones through external loudspeakers.

Case study

Acoustic Vehicle Alerting System (AVAS) for Electric Cars

The client needed to equip their electric vehicles with an AVAS device in accordance with EU Regulation No. 2017/1576.

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An ADAS solution for electric vehicles, which processes real-time data captured from 15 Full HD cameras. The platform can be enhanced with any feature—from notifying the driver about the situation on the road to autonomous driving.

Case study

ADAS Solution for Electric Vehicles

Softeq designed an ADAS solution capable of processing data captured by 15 onboard cameras in real time.

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A multimedia unit for electric vehicles that interfaces with multiple displays. The unit features a Safety OS for displaying critical information, incorporates a high-end audio amplifier, and is compliant with ISO 26262 ASIL-B requirements.

Case study

Multimedia Unit for Electric Vehicles

Multimedia unit for electric vehicles:displaying multimedia, navigation, and car operation data in real timeSofteq helped the client create a multimedia unit across two generations of hardware.

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Full-stack Team

We possess the expertise and human resources to fill in any knowledge gap in your project — hardware design, embedded systems, web, mobile, cloud, QA, and Digital Transformation consulting, — or develop a custom automotive solution from scratch.

Focus on Driver Experience

We conduct research into the optimal look and feel of HMIs and IVIs to couple great design with usability. Built with UX in mind, our interfaces help drivers stay focused on the road while delivering critical information at their fingertips.

Relevant Skills

We have hands-on experience building ML-powered pedestrian and vehicle detection applications, smart parking solutions, and telematics products combining GPS and onboard diagnostics.

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Igor Account Manager

Proven Hardware Expertise

Our hardware development team is skilled enough to reduce the cost of building a custom automotive solution while ensuring compliance with industry-specific requirements like safety, shock and vibration, EMC, ESD, surge immunity, and power quality, among others.

Automotive Industry Standards

We have a profound understanding of the automotive industry standards, including ISO26262, ISO11452-2, CISPR 25, AEC-Q100, AEC-Q200, and RoHS, and can consult our clients on how to meet them.

Digital Solutions for the Automotive Industry