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Digital Solutions for the Baby Tech Industry

Softeq offers custom software and hardware development services to consumer electronics startups eyeing the booming Baby Tech sector. We’ll help you design smart devices, embedded software, scalable back ends, and robust data visualization tools, which allow parents to interpret sensor data and act on it.

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Parenting Goes Digital. Here’s Proof

The demand for baby technology products—i.e., connected monitors, smart feeders and sleepers, and sleep aids—is stronger than ever. This can be attributed to the fact that Millennials, who recently overtook Boomers as America’s largest population, are leaning into the comfort of technology when starting their families.

Millennial households’ income is now $10 thousand higher than the national average—and young parents leverage the money to raise their children differently. They spend more time with their families, seek advice on the Internet and social media, and need a better, more relaxed approach to parenting.

DIGITAL-FIRST PARENTS
50% of babies in the USA are born to Millennial parents (source: National Retail Federation)
EARLY CHILD CARE AND EDUCATION COSTS
$42bn is how much US parents spend on early child care and education annually (source: CSCCE)
BABY TECH SPENDING
$46bn the current size of the US Baby Tech market (source: Forbes)
BABY TECH STARTUP FUNDING
$500m is how much US investors poured into Baby Tech companies between 2013 and 2019 (source: Crunchbase)

Baby Tech Solutions in Focus

24/7 Baby Care

We develop the functional components of advanced baby monitoring systems for data-driven toddler parenting. Softeq has been part of multiple Baby Care technology projects, including:

  • Wearable oxygen and heart rate monitors for preventing Sudden Infant Death Syndrome (SIDS)
  • Non-contact body temperature thermometers and connected scales
  • Baby sleep monitors and aids: self-rocking sleepers and chairs, sleep training clocks
  • Baby formula dispensers and smart breast pumps
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Case study App for Smart Baby Products

Smart Parenting

We help our clients design hack-proof devices that allow parents to keep an eye on their children when they’re away, remotely soothe fussy infants, and be more proactive about their babies’ health and well-being: 

  • Stationary baby monitors with built-in microphones, speakers, and video cameras 
  • Air quality monitoring solutions
  • Room temperature monitoring devices
  • Connected natural light lamps
  • GPS trackers
  • Smart car seats
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Case study Mobile App, Web, and Firmware for a Smart Bassinet

Play and Learn Technology

Besides baby monitoring solutions, we have hands-on experience developing intelligent devices and apps that boost children’s cognitive and social skills:

  • Robotic toys and programmable kits
  • AI-based cognitive assessment platforms for pre-school children
  • EduTech solutions: pet simulation games, AR whiteboards, educational mobile games
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Case study Electronic Kit for Revolution Robotics

Customers Say

COMPANY
AGU Baby
INDUSTRY
Healthcare, Consumer electronics
PROJECT
App for Smart Baby Products
Show Case Study
COMPANY
Happiest Baby Inc.
INDUSTRY
Consumer Electronics
PROJECT
Mobile App, Web, and Firmware for a Smart Bassinet
Show Case Study

Have Your Questions Answered!

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chris-transparent-background
Chris Howard Founder and CEO, Softeq

How Can We Help?

Developing Baby Tech Solutions in a Single-vendor Environment

As a full-stack company focussing on IoT solutions, Softeq can help you with hardware design, connectivity technologies, firmware, cloud platforms, and mobile app development. 

We also have an in-house Business Analysis department, which assists IoT startups in validating their ideas, identifying technology roadblocks early in the development process, and controlling the project scope to optimize costs and time to market.

Ensuring Compliance with Medical Device Security and Safety Standards

Our IoT developers have contributed to the ideation, development, and launch of several clinically tested Baby Tech devices. The Softeq team will consult you on meeting the global and region-specific healthcare regulations and standards, including FDA, HITRUST, HIPAA, HL7, DICOM, ISO 13485:2016, and European requirements for medical devices.
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