An Empathy-Driven Future for Fertility Clinics with Tiffany Lewis & Raika Djalali

Timecoded Guide:

[00:00] Founding Allkind to disrupt the world of third-party fertility

[05:02] Tapping into TikTok to spread the word about Allkind & engage candidates

[14:09] Building off of sales and clinic experiences as founders

[20:37] Naming Allkind to emphasize the universal approach of fertility technology

[31:54] Looking forward to the pivotal release of their application 

What inspired you to market Allkind on TikTok instead of more traditional ways?

Allkind aims to disrupt and revolutionize the fertility industry— but to do that, they had to take a radically different approach from the rest of their industry competitors. Logging onto TikTok and engaging with a target audience of young people looking to make a difference, Raika and Tiffany have tapped into a previously unreached market. TikTok is where Allkind found their first candidates, and they swear by using the platform for further brand engagement. 

“Overnight, we had this incredible success, where we were able to recruit a large number of top-quality donor and surrogate candidates that work with us at Allkind. Within this $60 billion industry, we realize there's really no centralized way to connect them using technology.” —Raika 

How do you translate the empathy of Allkind into the tech you’re building?

Empathy has been an essential element of Allkind’s mission, and Tiffany and Raika believe their technology and their soon to be released application should do just that. Families making complicated decisions in regards to fertility solutions should have access to candidates outside of the often traumatic environment of a doctor’s office. Having an adaptable app that focuses on matchmaking brings a personal touch to Allkind’s technical solution. 

“The feedback we've gotten from families that have been on this journey is that they would’ve loved to have the opportunity to go home, reflect, and have a system where they have access to all the candidates and they get to make that decision at their own pace, at their own home.” —Raika

What is the meaning behind naming the company Allkind?

The meaning behind Allkind is a story of empathy and brand identity. Initially brainstormed by Tiffany, Allkind’s founders explain that their technology aims to help all of humankind. Fertility impacts everyone, regardless of who they are or where they come from. Creating a product that makes donorship, surrogacy, and other fertility services available and accessible is an effort that all kinds of people have to work on together.

“This isn't something that's only relevant to men. It's not only relevant to women. And so, we named it Allkind. It encompasses the fact that we're here to serve all kinds of people at all kinds of places, there's all kinds of resources and ways we hope to help benefit their lives.” —Tiffany

Is gathering and protecting personal information a challenge for Allkind? 22:51

Creating a personalized and empathetic product is important for Allkind, but founders Raika and Tiffany haven’t forgotten about the need for privacy. Egg and sperm donors, for example, need to be confident in remaining anonymous and keeping their private information separate from their services. To work towards protecting personal information, Allkind candidates present themselves with empowering adjectives instead of impersonal ID numbers.

“We were thinking about the best way to approach this to keep people's personal information and anonymity part of that, while still keeping it personal. What we're doing is we have them select, during their onboarding, ‘I am,’ and they pick an adjective that best describes them.” —Tiffany