Embrace the GRIND: The First Portable Rebound Machine with Thomas Fields

Key Insights & Timestamps:

• [00:00]: Podcast begins
• [01:36]: Origins of GRIND & creating a brand that resonates with athletes
• [06:13]: From prototype to Shark Tank: GRIND’s growth & brand journey
• [10:19]: How GRIND helps their inventory meet increasing customer demand
• [13:26]: Explaining the tech behind the portable basketball rebound machine
• [20:28]: Advice for young entrepreneurs to turn anxiety into motivation
• [24:14]: Fatherhood as a founder & Thomas’ personal motivations for success
• [29:54] GRIND vs brands like Nike: goals in branding & audience

Guest Spotlight:
Thomas Fields, Founder and CEO of GRIND
Thomas Fields is the founder and CEO of GRIND, a brand developing the world's first smart ecosystem of sports equipment products, starting with a portable basketball rebounding machine. As a former high school basketball player who suffered multiple knee injuries, Thomas saw a gap in the market for affordable, connected, and interactive sports equipment that could enhance athletic performance and empower athletes. He taught himself mechanical engineering, design, and manufacturing, and launched GRIND as a 19-year-old in his parent's garage. Outside of his work with GRIND, Thomas is passionate about using sports and technology to close the inequality gap between STEM education in Black and Latin communities and serves as a board member of TXRX Labs, a nonprofit that provides access to tools, training, and space for makers and entrepreneurs.

Key Takeaways:

• Pitching on Shark Tank was worth the effort for Thomas, especially for GRIND’s earlier days as a smaller company. Initially signed up by his girlfriend, GRIND went through the initial interview stages of Shark Tank for over a year before making it on the show. Since Shark Tank, Thomas believes that the press from the show along with the traffic from re-aired episodes helps GRIND find interested customers and differentiate themselves from other sports tech companies.
• Thomas credits 2 aspects of GRIND that have helped them solve issues with inventory and demand. The first (1) was the cost of development, because GRIND acts as their own developers. The second (2) was the money that was put towards inventory. As GRIND raised funds and gained experience with TechStars and Shark Tank, funds raised were put towards meeting customer demands, staying in stock and delivering on their promises to customers.
• GRIND has two key audiences with their portable rebound shooting machine, and Thomas defines these segments as athletes and trainers/coaches. For athletes, Thomas is inspired by his own history as a basketball player, grinding to be the best player on the court and wanting to track progress. For trainers and coaches, Thomas explains that these individuals can often monetize the usage of this machine and encourage players to use their gyms and facilities.

Resources Mentioned:
Grind | grindbasketball.com