Solutions for Digital Retail

With full-stack development capabilities at hand, Softeq is the go-to technology partner for retailers getting hit by eCommerce. We’ll help you automate inventories, avoid stock-outs, and build long-term relationships with customers.

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Why Go Digital?

Digital transformation in retail is driven by the change in customer behavior. Before making a purchase, consumers now do product research and read reviews online. In a shop, a customer expects to be able to use Apple Pay and redeem digital coupons. Following the purchase, your audience will most likely share their shopping experience on social media.

To retain digital customers, a brick-and-mortar business must deliver seamless and personalized shopping experience across multiple touchpoints:

MOBILE-ASSISTED SHOPPING

90% of customers use smartphones in stores while shopping (source: Retail TouchPoints)

OMNICHANNEL EXPERIENCE

73% of customers use several channels during their buying journey (source: Harvard Business Review)

PERSONALIZATION

71% of customers want companies to give them personalized experiences (source: McKinsey)

DIGITAL RETAIL

84% of customers believe retailers should merge offline and online shopping (source: Deloitte)

Digital Signage

To relay promo content to customers and improve in-store navigation, you can make use of custom retail digital signage solutions. Partner with Softeq to create:

Multimedia streaming solutions for digital displays
Mobile and web apps supporting digital signage content management
Digital signage with Augmented Reality capabilities

Digital-Signage-1x-tiny — Case study Multimedia Streaming Solution for Digital Signage

Proximity Marketing

To engage customers and increase sales, you can deliver proximity notifications right to your customers’ smartphones. We will help you design location-aware solutions based on GPS, NFC, BLE beacons, and QR codes:

End-to-end proximity solutions: sensors, firmware, back end, mobile apps
Retail intelligence platforms supporting customer data analysis

Proximity-Marketing-1x-tiny — Case study Custom Firmware for Beacon-enabled Digital Intelligence Platform

Inventory Management

To align supply with demand and reduce shrinkage, you should monitor inventory location, availability, and storage conditions. Softeq will help you collect inventory data using sensors (temperature, humidity, motion), RFID tags, and beacons. Our inventory management solutions portfolio features:

RFID and beacon-based inventory tracking systems
Inventory management software merged with ERP, CRM, and WMS systems
ML-driven predictive analytics based on historical and real-time sales data

Inventory-Management-1x-tiny — Case study RFID-based Asset Tracking Solution for Warehouses

Boosting Customer Loyalty

We digitalize customer loyalty programs — and that’s what 95% of your loyalty program members want. Our mobile development team builds native and cross-platform customer loyalty apps with multi-level rewards systems, social features, live chat functionality, and chatbots.

Changing Customers’ Reality

Besides beacons and digital signage, we’ll help you transform in-store customer experience with Augmented Reality. To that end, we develop marker-based catalog apps, AR navigation systems driving foot traffic to your store, and virtual try-on solutions.